Abstract
- Xiaohongshu is a Chinese language short-form video app gaining reputation within the US as a consequence of TikTok’s impending shutdown.
- The app resembles Pinterest and Instagram, and got here out in 2013.
- It is potential Xiaohongshu might appeal to scrutiny like TikTok did if it positive factors a bigger US following.
TikTok’s ban in the US is quick approaching on January 19 until the US Supreme Court decides to intervene, and plenty of customers might be looking for a brand new different to the app in per week’s time. YouTube Shorts or Instagram Reels may show to be common alternate options. Nevertheless, one other app has lately entered into the limelight.
The Chinese language short-form video app Xiaohongshu at the moment holds the number-one spot for Social Networking apps within the US App Retailer. Xiaohongshu is called RedNote in English and has options much like TikTok (through TechCrunch). The app began gaining traction after TikTok creators beneficial it to their followers.
“Xiaohongshu is a way of life platform that evokes individuals to find and join with a variety of numerous existence, the place over 300 million customers each month share their life experiences,” the app’s description reads.
Xiaohongshu
- Developer
- Xingin
- Subscription price
- Free
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What’s Xiaohongshu?
The app has been steadily rising because it got here out in 2013
Xiaohongshu
Xiaohongshu did not seem out of skinny air. The app got here out in 2013 and has been on an upward trajectory since then. At first look, the app has a structure and have set paying homage to Pinterest, TikTok, and Instagram. The app is considered as China’s model of Instagram, with 300 million month-to-month lively customers, 79 % of that are girls.
The app is fairing effectively financially, and in 2024, it’s projected to have elevated its earnings to over a billion {dollars} (through Bloomberg). Nevertheless, if the app positive factors traction with English customers within the US after the shutdown of TikTok, it may discover itself falling beneath the scrutiny of US authorities like TikTok did.
It is potential Xiaohongshu’s present reputation might be short-lived, however solely time will inform. TikTok’s greatest competitor within the US, Instagram, is going through criticism from some customers after Meta CEO Mark Zuckerberg introduced the platform can be adjusting its content moderation policies, and eliminating third-party fact-checking.
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