Following the illustrious line of calendar-spanning company occasions like Lobsterfest and Shark Week, Apple tried one thing new this yr with a celebration unofficially referred to as Mac Week. (Fortuitously for Apple, it simply so occurs to coincide with its earnings name on Thursday!) The corporate’s three-day product rollout for desktop {hardware} centered across the M4 chip, constructed for Apple Intelligence. We recount all the things Apple spit out this week, together with a brand new iMac, Mac mini, MacBook Professional and different goodies like Apple Intelligence’s official arrival on iOS, iPadOS and macOS.
iMac (M4)
The M4-powered iMac has the identical design (aside from some new colours) however with extra horsepower inside. Apple says the all-in-one desktop is 1.7 instances quicker for each day productiveness and a pair of.1 instances quicker for extra demanding duties like gaming or picture enhancing. Like all new Macs introduced this week, it loses the measly 8GB of RAM beforehand seen within the most cost-effective Macs, leaping to 16GB because the baseline. (Woo!)
The brand new iMac nonetheless has a 24-inch 4.5K Retina show encased in an aluminum unibody design. Nevertheless, it provides a brand new nano-texture glass display screen choice for diminished glare and a 12MP Middle Stage digicam that helps Apple’s Desk View.
You’ll be able to pre-order the M4 iMac now, beginning at $1,299. Deliveries and in-store gross sales start on November 8.
Mac mini (M4, M4 Professional)
Apple’s little Mac that might lives as much as its “mini” branding greater than ever. The 2024 Mac mini is a mere five-inch by five-inch field, two inches tall. (That’s solely barely greater than the Apple TV 4K!)
The brand new Mac mini is accessible in M4 and M4 Professional configurations. Apple says the M4 variant is as much as 1.8 instances quicker than the M1 mannequin from 4 years in the past. Its graphics are as much as 2.2 instances quicker. It must also be significantly better for Apple Intelligence: It helps 38 TOPS (tera operations per second) of AI processing energy. That dwarfs the 18 TOPS from the (solely one-year-old) M3 chip. It, too, begins with 16GB of RAM.
For the primary time, the machine ditches legacy USB ports. It has two USB-C ports on the entrance and three Thunderbolt USB-C ports on the again (together with HDMI and Ethernet).
The M4 Mac mini is accessible to pre-order. It begins at $599, whereas the souped-up M4 Professional variant begins at $1,399. It arrives on November 9.
MacBook Professional (M4, M4 Professional, M4 Max)
Most of Apple’s Mac gross sales are within the MacBook lineup, which is sensible. Not solely can you utilize them on the go, however you may as well seize a Thunderbolt cable and hook them as much as the monitor of your option to double as a desktop. So, the climax of Mac Week was the new M4-powered MacBook Pro.
The one new Mac with three chip tiers, the MacBook Professional is available in M4, M4 Professional and M4 Max choices. Apple says the M4 Professional is as much as thrice quicker than the M1 Professional, and the M4 Max is as much as 3.5 instances quicker than the M1 Max. The M4 variant is as much as 1.8 instances quicker than the M1-powered 13-inch MacBook Professional for picture enhancing. That jumps to three.4 instances quicker for demanding work like rendering scenes in Blender.
Its Neural Engine for Apple Intelligence (and different AI) is over thrice as highly effective because the M1. Serving to out on the AI entrance (and for all-around efficiency) is similar 16GB of RAM as a baseline.
The laptop computer affords the identical nano-texture show choice because the iMac and as much as 1,000 nits of brightness for SDR content material. It additionally adopts the 12MP Middle Stage digicam for significantly better built-in video name capabilities. The system has three Thunderbolt 4 ports and an estimated 24 hours of battery life — as Apple places it, that’s the longest ever in a Mac.
The brand new MacBook Professional is accessible in acquainted 14-inch and 16-inch fashions. The smaller mannequin with the M4 chip begins at $1,599, the M4 Professional variant begins at $1,999, and the ultra-high-end M4 Max will set you again at the very least $3,199. The 16-inch MacBook Professional begins at $2,499 with the M4 Professional chip, whereas an M4 Max taste is $3,499 and up.
Apple Intelligence cometh
Apple’s first wave of on-device AI options is now in consumers’ hands, with no beta software program required. This spherical consists of writing instruments like proofreading, rewiring and summaries, stay name transcriptions and notification summaries.
The beginnings of a extra clever Siri additionally arrived with this batch, together with typed queries and an improved potential to acknowledge stutters or self-interruptions. You additionally get a neat new glowing border that asserts to the world, “This ain’t the shitty Siri you’re used to!” However you’ll have to attend for the following wave of Siri upgrades for a extra important overhaul, like a greater understanding of non-public context.
Now, the dangerous information. Apple Intelligence is barely obtainable on a handful of latest units in every of Apple’s main product classes. For the iPhone, that’s the iPhone 15 Professional / Professional Max and the brand new iPhone 16 lineup (together with non-Professional fashions). You’ll want a mannequin with an M-series chip on the iPad, though the brand new iPad mini (with an A17 Professional chip) is an exception. As for Macs, you’ll additionally want a mannequin with M-series Apple silicon, which stretches again to the final 4 years of fashions.
Apple Intelligence (spherical one) requires iOS 18.1, iPadOS 18.1 or macOS Sequoia 15.1. The X.2 variants of every OS will convey the following wave of AI options, like ChatGPT integration and Picture Playground.
AirPods Professional 2 listening to options
To not be missed among the many higher-profile bulletins is a new series of hearing health tools for AirPods Pro 2 house owners.
Introduced at Apple’s September iPhone launch, the listening to options embrace a “clinically validated” listening to take a look at, listening to safety (like for live shows) and the power to make use of the system as a listening to assist if it detects gentle to reasonable impairment. (If extreme, it should nudge you in the direction of knowledgeable.)
Engadget’s audio guru, Billy Steele, is the individual to observe for extra on these options. He’s extensively trialed them, together with taking hearing tests with an Apple rep and test-driving AirPods-powered hearing protection at concerts.
Trending Merchandise

Motorola MG7550 – Modem with Built in WiFi | Approved for Comcast Xfinity, Cox | For Plans Up to 300 Mbps | DOCSIS 3.0 + AC1900 WiFi Router | Power Boost Enabled

Logitech MK235 Wireless Keyboard and Mouse Combo for Windows, USB Receiver, Long Battery Life, Laptop and PC Keyboard and Mouse Wireless

Lenovo V14 Gen 3 Business Laptop, 14″ FHD Display, i7-1255U, 24GB RAM, 1TB SSD, Wi-Fi 6, Bluetooth, HDMI, RJ-45, Webcam, Windows 11 Pro, Black

Sceptre 4K IPS 27″ 3840 x 2160 UHD Monitor up to 70Hz DisplayPort HDMI 99% sRGB Build-in Speakers, Black 2021 (U275W-UPT)

HP 230 Wireless Mouse and Keyboard Combo – 2.4GHz Wireless Connection – Long Battery Life – Durable & Low-Noise Design – Windows & Mac OS – Adjustable 1600 DPI – Numeric Keypad (18H24AA#ABA)

Sceptre Curved 24.5-inch Gaming Monitor up to 240Hz 1080p R1500 1ms DisplayPort x2 HDMI x2 Blue Light Shift Build-in Speakers, Machine Black 2023 (C255B-FWT240)

Logitech MK470 Slim Wireless Keyboard and Mouse Combo – Modern Compact Layout, Ultra Quiet, 2.4 GHz USB Receiver, Plug n’ Play Connectivity, Compatible with Windows – Off White

Lenovo IdeaPad 1 Student Laptop, Intel Dual Core Processor, 12GB RAM, 512GB SSD + 128GB eMMC, 15.6″ FHD Display, 1 Year Office 365, Windows 11 Home, Wi-Fi 6, Webcam, Bluetooth, SD Card Reader, Grey

Samsung 27′ T35F Series FHD 1080p Computer Monitor, 75Hz, IPS Panel, HDMI, VGA (D-Sub), AMD FreeSync, Wall Mountable, Game Mode, 3-Sided Border-Less, Eye Care, LF27T350FHNXZA
