Meta AI has greater than 500 million customers

Final month at Meta Join, Mark Zuckerberg mentioned that Meta AI was “on observe” to grow to be the most-used generative AI assistant on the earth. The corporate has now handed a big milestone towards that purpose, with Meta AI passing the five hundred million consumer mark, Zuckerberg revealed in the course of the firm’s newest earnings name.

The half billion consumer mark comes simply barely a 12 months after the social community first launched its AI assistant final fall. Zuckerberg mentioned the corporate nonetheless expects to grow to be the “most-used” assistant by the tip of 2024, although he is by no means specified how the corporate is measuring that metric.

Meta’s assistant isn’t the one AI device that’s boosting the corporate’s enterprise. Zuckerberg mentioned that AI enhancements in its feed and video suggestions have led to an 8 p.c enhance in time spent on Fb and a 5 p.c enhance for Instagram this 12 months. Advertisers are additionally benefiting from the corporate’s AI instruments, he mentioned, with greater than 15 million advertisements created with generative AI within the final month alone. “We imagine that there is much more upside right here,” Zuckerberg mentioned.

Outdoors of AI, Meta’s Threads app additionally continues to surge. The service now has “virtually 275 million” month-to-month customers, based on Zuckerberg. “It has been rising greater than 1,000,000 signal ups per day,” Zuckerberg mentioned, including that “engagement is rising too.”