The Harris/Walz marketing campaign has its personal Fortnite map

We’re within the remaining stretch of the 2024 presidential election and either side are pulling out all of the stops to get these all-important undecided voters. The Harris/Walz marketing campaign is exploring an unconventional possibility: a map in Epic Video games’ mega on-line multiplayer hit Fortnite.

The “Freedom Town, USA” map out there at 7331-5536-6547 is a bit completely different from the same old Fortnite matches. Forbes senior contributor Paul Tassi performed the brand new map and reported that there aren’t any weapons in Freedom City (in all probability for apparent causes). As a substitute, the sport focuses on racing with vehicles and parkour type. The map additionally has some marketing campaign indicators and decorations for Vice President Kamala Harris and Gov. Tim Walz’s presidential run.

Video video games have turn into a cornerstone of the Harris/Walz marketing campaign. Harris’ camp has its own Twitch page that’s been broadcasting video games like World of Warcraft and the newest Madden title as a option to spark discussions with the voting public. The Fortnite map, nevertheless, doesn’t appear to be it’s doing an important job of getting the message out to gamers. As of this story’s publishing, the map solely has lower than 300 energetic gamers.

Political adverts and recruitment in video video games isn’t simply restricted to this marketing campaign cycle. Then-candidate Barack Obama’s 2008 marketing campaign launched the idea to politics after they bought adverts in 18 video games together with Want for Pace: Carbon and Madden NFL 13 on Microsoft’s Xbox Dwell service and the cell model of Tetris, in accordance with NPR.