Watch it right here Monday at 5PM ET

Samsung is the 800-pound gorilla of CES, a world electronics large that produces cellular gadgets, TVs and residential theater merchandise and kitchen home equipment — simply to call a number of. It is historically used CES to remind the world that it is a main competitor in all these arenas, whereas providing a peek backstage of some extra cutting-edge tech, too.

In 2024, for example, Samsung’s CES press convention coated all the same old iterative updates — new TVs, new projectors, new soundbars — but in addition provided up some genuinely futuristic product first appears as properly. And whereas we can’t see the transparent MicroLED screens on the native Greatest Purchase anytime quickly, you possibly can already purchase the Music Frame speaker that was first proven off at CES 2024. However it’s the Ballie robot, a two-time CES veteran, that we’re most hoping will make a return look — ideally with a real-world launch date this time.

What to anticipate on the Samsung CES 2025 press convention

Or maybe Ballie shall be extra autonomous this time round. That may higher match the “AI for All: On a regular basis, All over the place” theme that the corporate has introduced for its presentation in Las Vegas. The Korea-based large has already posted a number of weeks value of early CES bulletins in its online newsroom, touting AI-enhanced fridges and home equipment with built-in screens. However there’s non-AI stuff, too: Samsung has preannounced a 27-inch QD-OLED gaming monitor, and the corporate is teaming up with Google (!) to ship Eclipsa, a brand new 3D audio expertise that’s apparently aiming to be a substitute for Dolby Atmos and DTS.

One factor you should not anticipate to see in Vegas: The presumed Galaxy S25 smartphone line. If it follows its current scheduling, Samsung will seemingly slate that unveiling for the second half of January, when it would have the tech information highlight to itself. (Final yr it was a January 17 occasion, which was introduced on January 11.)

Samsung’s CES 2025 livestream

You may watch the Samsung CES press convention because it occurs right here. The feed will begin Monday, January 6 at 5:00PM ET. (We’ll add the embed as soon as it turns into out there.)