Key Takeaways
- Streaming providers are growing costs for ad-free tiers to make ad-supported plans extra engaging.
- YouTube Premium’s value improve to $14/month will not be justifiable for a lot of customers.
- Regardless of rising costs, YouTube Premium boasts over 100 million subscribers, suggesting value hikes might not deter customers.
As time goes on, advertisements are nestling even deeper into our lives. So, if and when you possibly can, it is good to search for methods to keep away from them. Streaming providers are always jacking up their costs for the ad-free tiers in an effort to make these ad-supported plans more valuable. It is paid off in some regards, as maintaining with all of the streaming services is dear, so you must minimize prices the place you possibly can. For some, meaning paying for advertisements as these tiers are sometimes cheaper on each streaming service.
I bumped into an identical downside with streaming providers, and it led me to select. I made a decision that YouTube Premium was what needed to go, and whereas I actually loved having no advertisements on YouTube, it is what made probably the most sense to me.
YouTube Premium
- What’s included?
- YouTube and YouTube Music add-free and within the background
- Worth
- $14 a month
- Dwell TV
- No

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YouTube Premium is sweet, however it’s dropping worth over time
It is robust to justify
When YouTube Premium was obtainable for $10, it was a a lot simpler value to pay. For the uninitiated, YouTube Premium affords ad-free viewing on YouTube together with ad-free listening on YouTube Music. It isn’t a foul deal for those who use YouTube a ton and do not have a subscription to Apple Music or Spotify. The issue is, together with all streaming providers actually, is the always growing value.
On the time of this writing, YouTube Premium prices $14 a month, and the associated fee rises to over $20 for a household plan. Eliminating advertisements is sweet, however is anyone really effective with paying the worth of a whole streaming service simply to have ad-free watching? I bought began on YouTube Premium by a free trial, and the attract of no advertisements ultimately led me to pay for a number of further months, however I needed to ask myself if the worth was price it at a sure level.

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I’ve discovered a bunch of YouTube Premium reductions and offers price testing now.
I do most of my YouTube viewing on my Apple TV 4K, and it wasn’t till then I spotted how invasive the advertisements have been as soon as I dropped my subscription. I had the annoying Apple TV 4K concern of a flashing black display screen any time advertisements popped up, however as an alternative of resubscribing to Premium, I simply watched YouTube much less. For what it is price, I finally came upon how to fix the issue, however it hasn’t made me watch YouTube extra usually. Personally, I do not make the most of options like downloading movies or listening to music, so whereas that provides worth for some folks, it is not a promoting level for me. On the finish of the day, I used to be paying $14 a month simply to don’t have any advertisements. It may be price it for individuals who have massive disposable incomes, however anyone who has to restrict their spending will not be capable to discover a number of worth right here.
Subscription costs hold rising and rising
It isn’t simply YouTube Premium
Hyperlink Picture
The primary concern right here is rising costs. I might have a a lot simpler time convincing myself to pay a cheaper price for YouTube Premium if that existed, and it looks like there may be some hints of a plan like that returning. Whereas I would probably welcome a Premium Lite with open arms, it does not clear up the larger downside plaguing all streaming providers. YouTube Premium is not the one streamer that is misplaced worth with the worth hikes. Not like Netflix or Max, YouTube does not have a large assortment of unique motion pictures or reveals to maintain me subscribed. As an alternative, I used to be merely paying for a greater viewing expertise.
YouTube Premium Lite is presently only a rumor.

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When different providers additionally improve their costs on the similar time, it makes you consider what’s really essential to you. In 2024, it felt like each streamer went up in value. For me, that meant eliminating Premium. I am unsure what YouTube can do to win me again exterior a free trial or discounted value. The truth is, I discover myself canceling increasingly providers because of the rising costs, and I do know I am not alone. Nonetheless, YouTube Premium appears to be doing simply effective with out me. In February 2024, YouTube reported it had over 100 million Premium subscribers. Regardless of the way you slice it, these are spectacular numbers for the video platform, and it looks like the worth will increase aren’t having a lot of an impact. At the moment, Premium solely costed $14 a month, so the worth has elevated by two {dollars} since then and the numbers may not be the identical as they have been.
The pricing of providers like YouTube Premium is changing into a giant concern, and that is the case even for those who do not take conventional streaming providers like Netflix under consideration. YouTube Premium has competitors from Apple Music and Spotify that it has to keep off. With the worth improve, it is simply as costly as these providers, and whereas ad-free music is sweet, it is unlikely YouTube may overcome Spotify’s built-in viewers. It leaves me questioning precisely who YouTube Premium is for. From the place I am standing, it looks like a service that is targeted on eradicating advertisements at the start, and I do not suppose I can justify forking over $14 a month for that anymore.

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YouTube’s completely different subscription choices will be complicated, this is how the completely different providers shake-up.
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