YouTube Premium simply hiked costs on its most loyal subscribers

Key Takeaways

Early adopters of YouTube Music in Europe are getting notified of a value hike.
U.S. subscribers nonetheless on an outdated legacy fee from 2014’s Music Key might quickly be getting notified additionally.
In December 2023, YouTube Premium’s month-to-month subscription fee went as much as $13.99 a month.

YouTube Premium is a helpful service should you take pleasure in watching movies ad-free and listening to tunes on YouTube Music. In case you’ve been utilizing the service for a very long time and have a particular subscription fee relationship presumably again to 2014, it may now be in jeopardy.

YouTube has begun to inform early adopters of YouTube Music in Europe about an upcoming value hike (through TheVerge). So should you’ve been paying a particular decrease fee, you will quickly see a value hike to €10.99 a month, the present commonplace value for the Music Premium plan. YouTube is giving notified customers a three-month grace interval earlier than the brand new hike goes into impact, that means they will have till early subsequent yr on the outdated fee nonetheless.

Some legacy subscribers within the U.S. who had YouTube Music Key subscriptions from 2014 that become YouTube Premium have but to obtain any value hike emails, but when YouTube is doing this value hike area by area, it could possibly be coming quickly.

YouTube Premium

What’s included?: YouTube and YouTube Music add-free and within the background
Value: $14 a month
Reside TV: No

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A historical past of value hikes

Streaming companies do not like to remain the identical value for lengthy

YouTube Premium has had value hikes earlier than up to now, and this certainly will not be the final time both. In December 2023, customers who had Google Play Music or YouTube Purple subscriptions, that become YouTube Premium, misplaced their particular subscription fee and needed to begin paying the $13.99 month-to-month payment for YouTube Premium within the new yr.

The customers in Europe receiving these price-hike emails are outdated subscribers of Google’s previous companies like Google Play Music, or YouTube Music Key. Again in 2014, early subscribers to YouTube’s Music Key have been in a position to get it for $7.99 a month, with worldwide customers paying an analogous fee. When YouTube Premium launched in 2018, these fortunate customers have been upgraded to full YouTube Premium whereas sticking to their $7.99 fee. On the time, YouTube Music price $9.99 a month, and YouTube Premium price $11.99 a month. Oh, how instances have modified.

In 2023, YouTube Music Premium and YouTube Premium acquired a value improve, making their month-to-month charges $11.99 and $13.99 a month respectively. So should you’re nonetheless on a $7.99 fee, or an analogous fee internationally, maintain it shut. YouTube is perhaps emailing you quickly.