Nothing Made a Glow-in-the-Darkish Cellphone After Asking Prospects What They Need

Nothing took the ‘neighborhood’ side of its model advertising a bit too severely and requested its followers worldwide to co-create a brand new version of its flagship Phone (2a) Plus. After receiving over 900 entries from 47 international locations, the corporate topped 5 winners and labored with them to develop the fruits of their concepts: a glow-in-the-dark cellphone.

That is Nothing’s first Group Version Undertaking, and it concerned enter not solely on the {hardware} aspect but additionally on software program, packaging, and advertising, making this version completely formed by them. These are the one areas that noticed a change following the co-creation. The specs and options on this model are the identical as the unique version launched again in July 2024. Nothing prides itself on truly valued neighborhood enter and goes so far as to say, “Group is one thing that different manufacturers speak about, however Nothing is proud to deliver this to life via a product launch.”

The co-created version for Nothing’s flagship cellphone retains the corporate’s id, which got here via on the unique model. It’s the identical clear enclosure permitting customers to take a look at the cellphone’s inside elements, such because the ribbons and the screws, and the identical three glyph lights that mild the cellphone’s rear. Along with these lights, a brand new phosphorescence interface dimly illuminates the again with its delicate, delicate glow. The corporate’s designers experimented with varied supplies and colours to execute the winner’s glow-in-the-dark calls for and settled on this phosphorescent green-tinted materials.

On the software program aspect, the profitable concepts led to a brand new “Linked Assortment” of six wallpapers involving AI instruments and a few digital design.

There’s some glow-in-the-dark exercise happening on the cellphone’s new packaging, too. The brand new design options some reflective components to swimsuit the cellphone’s new design. The advertising marketing campaign for this version additionally enhances the profitable concepts and contains a slogan that reads “Discover your mild. Seize your mild” with a give attention to exploring one’s interior energy.

The Cellphone (2a) Plus Group Version might be accessible to buy throughout all markets beginning November 12 on nothing.tech for roughly $519 (transformed from £399). There are simply 1,000 models on this version, so you must hurry to snag yours.

It appears to be like like Nothing is actually engaged on getting its neighborhood extra concerned in its design course of. This was its largest neighborhood challenge so far, and as we converse, it’s engaged on co-developing software program and content material. In 2022, it additionally launched a brand new Group Board Observer function, which is accountable for representing what customers need on the Board of Administrators conferences degree.